Lytics + Salesforce | Digital marketing experiences of the future CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journeys.
ClickZ Daily: November 1, 2019 |
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| We have an exciting months for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders. In editorial news today, we learn about a new integration with CDP provider Lytics and Salesforce Marketing Cloud — hopefully getting marketers one step closer to the elusive single view of the customer journey. We also hear from the head of marketing and communications at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card. |
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Data & Analytics Kimberly Collins CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journeys. |
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Digital Marketing Abha Bajaj Head of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read more |
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| Digital Marketing Tereza Litsa Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read more |
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| Marketing Technology Jacqueline Dooley FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read more |
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| Digital Transformation Jacqueline Dooley Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. Read more |
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| Digital Marketing Barry Levine Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out today from LinkedIn. Read more |
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| Industry Developments Barry Levine The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read more |
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| Search Marketing Kimberly Collins Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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