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NN/g Newsletter
New Articles

Macro vs. Micro conversions

 

Tim Neusesser · 6 min read

 

Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.

 

A Lesson on Top Tasks from Hurricane Beryl

 

Evan Sunwall · 7 min read

 

Companies that do not support their users’ top tasks in a crisis fail their users and their reason for existence.

 

New Videos

🎥 Flat vs. Deep Hierarchies in Information Architecture (IA)

 

Samhita Tankala · 4 min video

Information can be structured in flat or deep hierarchies, each with their own set of benefits and drawbacks.

🎥 4 Reasons Your UX Roadmaps Are Not Working and What to Do Instead

 

Katie Sherwin · 5 min video

Enhance UX roadmaps by focusing on themes instead of features, flexible timelines, team prioritization, and regular revisions.
 
NN/g UX Podcast: Managing Priorities (feat. Harry Max)

Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC)


UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time.

Listen on Spotify
Listen on Apple Podcasts
Watch on Youtube

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