Good morning, Lucinda Southern here, Adweek media editor. This is our last newsletter for the week, here's hoping you can get that OOO on soon. For me, over in the U.K., I'll be viewing the celebrations from afar.
While this will be a Thanksgiving like no other, one constant will be the Macy’s Thanksgiving Day Parade. And also, ads!
My colleague Jason Lynch looks at how the plans for the day will differ (a more static parade with fewer folks). And the coronavirus is certainly not putting a dampener on the advertising potential.
“The parade will be restricted to a single city block on New York’s 34th Street instead of the traditional 2.5-mile parade route, to avoid the usual gathering of 3.5 million spectators—the telecast is more popular than ever with advertisers. NBCUniversal sold out its parade inventory sooner than usual this year.”
Whether you’ll be visiting loved ones or staying put this week, people will no doubt raise a glass or two. Back in April, Nielsen said online alcohol sales were up an astonishing 243%. Putting those bottles to good use, Heineken USA and Tastemade have teamed up on a video series to spruce up cans and bottles into more festive focal points. David Cohen has more on this.
Enjoy the long weekend! And if you can, consider taking out an Adweek Pro Subscription.
Thanks for reading, see you here Monday,
Lucinda
