Don't look for jolly Santa Clauses, industrious elves or high-flying reindeer in Macy's holiday advertising this year. Three new 30-second seasonal spots from the retailer forgo clich?d Christmas trappings in favor of more realistic emotional appeals. Created by BBDO New York, the ads match the muted tone of "Lighthouse," the chain's two-minute yuletide anthem that...
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November 30, 2017
AdFreak
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Macy’s Rolls Out Three More Holiday Ads With Charmingly Subtle Storytelling
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