Total U.S. advertising spend is expected to hit $397 billion in 2024 — $16 billion of this is attributed to “political and issue advertising”— but the positive comparisons with last year are expected to fade as the year progresses. Additional coverage: Editor's note: We want to know your thoughts ahead of the Google anti-trust trial. Take our three-question survey. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | However, despite their rhetoric, marketers are emphasizing ‘performance’ over quality content. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry. | | |
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| | | | | As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. | | |
howdy! | | | | | Ben & Jerry’s in-house marketing team and its external agencies have figured out how to balance more traditional brand advertising efforts with social activism — a core part of the brand’s history. | | |
| | | | | From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. | | |
howdy! | | | | | Riot views its partnership with the nonprofit as a DEI initiative due to its focus on expanding access to gaming and esports within lower-income classrooms. | | |
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| | | | | CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. | | |
howdy! | | | | | The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings. | | |
howdy! | | | | | With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others. | | |
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