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Ad of the Day: Mads Mikkelsen Is a Riveting, Bizarre Hitman in Ford's 8-Minute Gangster Flick One way to fall in love with an SUV By Gabriel Beltrone The new Ford Edge is so enchanting, it will turn the vicious assassin that an arms dealer hired to kill you into a smitten guardian angel—though the killer with the heart of gold might still steal your ride as ...
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| Brandshare Content From Hightail | | |
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VML Made an Incredibly Haunting Picture Book That's Really Not at All for Kids Stories by teens about hunger and violence By Katie Richards If you picked up a copy of Welcome to My Neighborhood with the illustration of a joyful mouse, bunny and kitten holding hands and dancing on the cover, you might think you'd found the perfect picture book for ...
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MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn't Part of It Rebrand includes revamped logo, tagline By Katie Richards Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years. The move comes more than a year after the life insurance ...
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Gary Vaynerchuk Argues That Marketers Are Fighting an Attention War They know they're spending money in the wrong places By Kristina Monllos Have you seen The Big Short? Gary Vaynerchuk has and he believes what it depicts within in the financial sector—that the numbers, measurements and predictions were flat wrong and no one cared—is ...
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| Brandshare Content From Neustar | | |
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Why Conan O'Brien Isn’t Afraid of Becoming a Digital Brand Plus, how he chooses his ad deals By Lauren Johnson >From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.
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CVS' Marketing Chief Says Phasing Out Tobacco 'Helped Prove the Company's Purpose' Norman de Greve talks wellness By Kristina Monllos When Norman de Greve joined CVS Health, the company's plans to phase out tobacco, effectively losing $2 billion in annual revenue to become a major player in the health care field, were already rolling. That, of ...
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Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services He also slams Trump and Peter Thiel By Lauren Johnson Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers.
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