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Open for Business
 
Advertisement for Baccarat 2005 © Martin Parr / Magnum Photos
 

Open for Business -
Magnum Photographers on Commission

 

René Burri » Cornell Capa » Antoine d'Agata » Bruce Davidson » Burt Glinn » ...

 
... until 7 September 2022
 

Mous Lamrabat » Blessings from Mousganistan

 
... until 12 October 2022
 

John Edmonds » Foam Paul Huf Award 2021

 
... until 19 June 2022
 

Ana Núñez Rodríguez » Cooking Potato Stories

 
– 10 July 2022
 
 

Foam Fotografiemuseum Amsterdam

Keizersgracht 609 . 1017 DS Amsterdam
T +31 (0)20-5516500

www.foam.org
Mon-Wed 10am-6pm; Thu-Fri 10am-9pm; Sat-Sun 10am-6pm
Foam Fotografiemuseum Amsterdam
 
 
 
 
 
 
 
 
 
 
Open for Business
 
Gucci makeup fashion shoot, Brooklyn, New York City, USA, 2019
© Bruce Gilden / Magnum Photos.
 
 

Open for Business -
Magnum Photographers on Commission

 

Emin Özmen » Eve Arnold » Olivia Arthur » Jonas Bendiksen » Werner Bischof » René Burri » Enri Canaj » Cornell Capa » Henri Cartier-Bresson » Chien-Chi Chang » Antoine d'Agata » Bruce Davidson » Carl de Keyzer » Cristina De Middel » Bieke Depoorter » Thomas Dworzak » Nikos Economopoulos » Elliott Erwitt » Jean Gaumy » Bruce Gilden » Burt Glinn » Maya Goded » Jim Goldberg » Harry Gruyaert » Erich Hartmann » David Alan Harvey » Richard Kalvar » Josef Koudelka » Hiroji Kubota » Erich Lessing » Alex Majoli » Constantine Manos » Peter Marlow » Steve McCurry » Lorenzo Meloni » Rafal Milach » Inge Morath » Trent Parke » Martin Parr » Paolo Pellegrin » Georgij Pinkhassov » Mark Power » Marc Riboud » Miguel Rio Branco » Moises Saman » Alessandra Sanguinetti » Lise Sarfati » Ferdinando Scianna » Jérôme Sessini » Alec Soth » Newsha Tavakolian » Alex Webb » Patrick Zachmann »

 
... until 7 September 2022
 
This spring Foam presents the exhibition Open for Business – Magnum Photographers on Commission. For over 75 years, the photographers of Magnum Photos have not only created photographic icons on both major events and hidden stories, but have simultaneously worked on commission. The exhibition shows a side of Magnum that the general public is hardly aware of, and which its photographers rarely promote themselves. In eight chapters, the audience is taken on a variety of commercial assignments: from carte blanche group assignments for governments to the hippest fashion photography; and from chic publications for major industries to reporting in the service of NGOs.

Although rarely recognized as "Magnum work" by a wider audience, it does tell a vital part of the Magnum story, and of the story of photography in general, which occupies a complex cultural position at the intersection of art, documentary and commerce.
 
 
Open for Business
 
A young actor working with the Fani Raghman Ani group, an association defending human rights in Tunisia, showing a taffoo on his back saying ’freedom’ in Arabic. Tunis, Tunisia, 2017 © Newsha Tavakolian / Magnum Photos
 
 
This exhibition aims to unveil an interesting and lesser-known aspect of Magnum photographers’ portfolios and, in doing so, the reality of a career in photography: Open For Business exposes the true nature of the job, which comes with assignments that highlight the qualities of Magnum’s visual storytellers in completely different ways. 

Open for Business shines a light on the diversity of Magnum’s commissioned work from the 1950s to 2019. From the beginning, the balance between independent and commercial work has led to fierce discussions amongst Magnum photographers. Every member of the agency considers corporate commissions differently. This exhibition features the outcome of these experiences, putting a sharp focus on the ethical questions that arise with them. It reveals interactions between commercial and personal photography, emphasizing the ways in which photographers have shaped or changed the visual languages of corporations by applying their personal sensitivity to assignments, with surprising, ironic and often humorous results.
 
 
Open for Business
 
New York City, USA, 1953 © Werner Bischof / Magnum Photos
 
 
This exhibition has been developed in collaboration with Magnum Photos Paris and the Deutsche Börse Photography Foundation. It is curated by Anne-Marie Beckmann, Director Deutsche Börse Photography Foundation, and Mirjam Kooiman, curator of Foam.

Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the Gemeente Amsterdam.

In 2022 Foam receives additional support from the Mondriaan Fund and receives a contribution through the Mondriaan Fund from the Ministerie van OCW.
 
 
 
 
 
 
 
 
 
Blessings from Mousganistan
 
Mashallah with extra cheese, 2021 © Mous Lamrabat / Loft Art Gallery
 

Mous Lamrabat » Blessings from Mousganistan

 
... until 12 October 2022
 
Foam proudly presents Blessings from Mousganistan, an exhibition by self-taught photographer Mous Lamrabat (Morocco, 1983). Beauty and a sense of hope are central to Lamrabat’s work. His photographs are playful and surrealistic, every so often subtly provocative, but always vibrant and fun. His work is exhilarating and at times a confronting fusion of his diasporic life, using beauty and humour to create powerful new narratives related to sensitive issues like racism, religion and women’s rights. In Blessings from Mousganistan, the artist shares a message of love through a colourful and eclectic visual experience.
 
 
Blessings from Mousganistan
 
X-Rated#1, 2017 © Mous Lamrabat / Loft Art Gallery
 
 
Blessings from Mousganistan
The world of Mous Lamrabat is a place where life is at peace and people are loved, no matter where you are from or where you are going. This is the experience the artist wants to bring across in the exhibition Blessings from Mousganistan: you step into the fascinating utopia the artist has created within the museum walls of Foam. He asks and sometimes pushes the viewer to look differently at the images in front of them; he has superimposed his photographs in large lenticular prints or vacuum pulled portraits around a Nike logo and the McDonalds “M” the artist incorporated into his work. By changing the shapes of well-known symbols and images, Lamrabat deconstructs the notion of “normal”. What first consisted of familiar colours and forms has now been altered and redefined into a different meaning defined by the artist. In his exhibition, Lamrabat also provides a chance for a more intimate interaction to see the works up close which serves as an introduction to the final part of the exhibition where universal prayer flags grace the space. The installation is a response to the ongoing stream of refugees from all parts of the world. It is a reminder from the artist to take care of one another and more importantly, to care of everyone indiscriminately of their skin colour or origins.
 
 
Blessings from Mousganistan
 
Slow it down 2017 © Mous Lamrabat / Loft Art Gallery
 
 
Mous Lamrabat was born in Northern Morocco and grew up in Flanders, Belgium. He is an autodidact photographer who graduated with a degree in Interior Design from the Royal Academy of Fine Arts in Ghent. His work has been published internationally in magazines such as Vogue, Esquire, Stylist Magazine, among many others. In 2020 Mous was part of the group exhibition Just Pictures, curated by Antwaun Sargent at projects+gallery, St. Louis (Missouri) and in 2021 he had a solo exhibition at the photography museum FOMU in Antwerp. Mous Lamrabat is represented by Loft Art Gallery in Casablanca, Morocco.

The exhibition Blessings from Mousganistan will be opened on Friday 27 May, in the presence of theartist.
 
 
 
 
 
 
 
 
 
A Sidelong Glance
 
Face as mask II, 2018
© John Edmonds, courtesy of the artis
 

John Edmonds » Foam Paul Huf Award 2021

 

A Sidelong Glance

 
... until 19 June 2022
 
Foam proudly presents the exhibition of John Edmonds (1989, US), the winner of the Foam Paul Huf Award 2021. The show concentrates on A Sidelong Glance: Edmonds’ ongoing body of work in which he examines and reconsiders the representation of Black people throughout art history. Through his meticulously crafted studio photographs of models and objects representing Africa, he carefully contemplates what it means to be Black, human and the subject of art and imaging.

In his photographs, Edmonds juxtaposes the African art object with the human bodies alike those that originally inspired their creation. The sitters in Edmonds' photographs are individuals from his own creative community. Each subject performs an intuitive relationship with the artefacts that is based on desire, connection and care, regardless of distinguishing factors such as gender or origin. His portraits and still lifes raise the question what African artefacts symbolize to the artist and his models alike, most of whom aren’t born on the African continent. Through his photographs, Edmonds forges a spiritual connection to the roots of the Black diaspora, disrupted by a past of transatlantic slavery.
 
 
A Sidelong Glance
 
A guard for the gods 2020
© John Edmonds, courtesy of the artist
 
 
Inherent to the work of John Edmonds is a tension between the imagination around and appropriation of African objects by the African diaspora, and the original meaning attributed to them by the African communities who created them. This distinction is also the subject of the essay A Sidelong Glance: The Practice of African Diaspora Art History in the United States (2011) by Art Historian Krista Thompson, from which Edmonds' work takes its title. On the occasion of this exhibition Foam has three objects on loan from the National Museum of World Cultures (NL). These African artefacts show similarities to some of the objects that the artist has incorporated into his photographs. John Edmonds uses photography to propose new representations of historical connection. The presentation of the collection objects, along with Edmonds's excerpts from scholarly texts on Baule art, considers the distinct role that individuals and institutions—from collectors to art historians to art museums—play in the bestowal of meaning, authenticity, and value. While Edmonds's work recognizes the persistence of power imbalances, it offers new aesthetic and conceptual possibilities in looking both to the past and the future.
 
 
A Sidelong Glance
 
Holding a sculpture from the ashanti 2019
© John Edmonds, courtesy of the artist
 
 
John Edmonds (1989, U.S.) is the winner of the fifteenth Foam Paul Huf Award. Edmonds first came to public recognition with his intimate portraits of lovers, close friends and strangers. He earned his MFA in Photography from Yale University and his BFA at the Corcoran School of Arts & Design. His work explores themes of identity, community, desire and belonging. He currently lives and works in Brooklyn, New York and is Visiting Lecturer on Art, Film and Visual Studies at Harvard University.

The Foam Paul Huf Award is presented annually to a talented upcoming photographer. Foam has been organizing this prize since 2007, the winner is appointed by an independent, international jury. The prize consists of €20.000 and a solo exhibition at Foam. John Edmonds sees his name added to an impressive list of alumni. Last year Laia Abril won the award.

The Foam Paul Huf Award was made possible in part by the generous support of Mentha Capital. In 2022 Foam receives additional support from the Mondriaan Fund.
Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the City of Amsterdam.
 
 
 
 
 
 
 
 
 
Foam 3h: Cooking Potato Stories
 
The red bags are used for the seeds, 2021 © Ana Núñez Rodríguez.
 

Ana Núñez Rodríguez »

 

Foam 3h: Cooking Potato Stories

 
... until 10 July 2022
 
“When you say ‘potato’ the response is often an autobiography; potatoes provide a way for us to speak about ourselves.” Rebecca Earle (2019)

Foam proudly presents the exhibition of Ana Núñez Rodríguez. By collecting stories small and large, personal and historical, factual and fictional, Núñez Rodríguez investigates how “[t]he potato packs a universe of symbolic information on identity, domination and social differentiation.”

Cooking Potato Stories
The potato is cultivated almost everywhere, and globally cherished as an important part of local food cultures. What can a potato tell us about ourselves? Tracing the trajectory of the potato across the world, Ana Núñez Rodríguez asked herself this question. Núñez Rodríguez set out on a quest to unearth local ‘potato stories’ across the world, including her own childhood memories and her migratory trajectory between Spain, the Netherlands and Colombia. The resulting harvest of verbal and visual anecdotes, recipes, myths and memories surrounding the potato forms a mosaic of how the humble crop universally inspires cultural and individual identities. The many stories told in this exhibition present the humble potato as the product and cause of violence, famine and migration across the world. Yet they also talk about survival, sharing, belonging and family. The continuous transformation and adaptation of the potato becomes a metaphor for human resilience, and for how our identities are rooted in the stories we tell each other.
 
 
Foam 3h: Cooking Potato Stories
 
Upside Down, 2020 © Ana Núñez Rodríguez
 
 
Influences around the world
The artist’s family history is fundamentally intertwined with that of the potato. The crop was first domesticated in South America and was brought to Europe by the Spanish conquistadores in the 16th century. Through a process of cultivation and modification, it continued to spark unprecedented population growth in Europe and beyond, and radically transformed local cuisines. From fries to aloo, tortilla, gnocchi, or ‘stamppot’, the tuber has since been widely adopted as a national or local food in countries across the world.

However intertwined our societies and economies are with the potato, none can truly call them native. The story of the potato began long before the concept of nation-states existed, and the trajectory of the potato from the Andes into our kitchens was marked by many obstacles. It took centuries for the crop to take root in the cold European soil, and was initially valued for its decorative flower. The work of Núñez Rodríguez shows us that the story of the potato is one of continuous metamorphosis and adjustment to its local surroundings; a feeling that the artist (and many with her) can identify with.
 
 
Foam 3h: Cooking Potato Stories
 
Who conquered who?, 2020 © Ana Núñez Rodríguez
 
 
Ana Núñez Rodríguez is based between Europe and Latin America. She studied Documentary Photography and Contemporary Creation at IDEP Barcelona, holds a postgraduate degree in Photography from the National University of Colombia and holds a Master degree in Photography and Society from the Royal Academy of Fine Arts (KABK) in The Hague. She was part of Lighthouse 2020-21, a program for upcoming talents at Fotodok, Utrecht.

This exhibition is made possible by the Van Bijlevelt Foundation and the Leeuwensteinstichting.

Acción Cultural Española (AC/E) supports the exhibition through the Programme for the Internationalisation of Spanish Culture (PICE).

Foam is supported by the VriendenLoterij, Foam Members, De Brauw Blackstone Westbroek, the VandenEnde Foundation and the Gemeente Amsterdam.

In 2022 Foam receives additional support from the Mondriaan Fund.
 
 
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© 11 Jan 2022 photo-index UG (haftungsbeschränkt)
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