“Like every brand, we made incredible adjustments in real-time. Programs were cut, programs were pushed, programs were moved to next year,” said Heidi Cooley, head of global marketing at Crocs.

But amidst that disruption the company made purpose a priority and launched an initiative to outfit front-line healthcare workers who needed their footwear.

“A global team initiated a commitment around giving tens of thousands of pairs a day to healthcare heroes, and we gave away over 45 days 860,000 pairs of crocs valued at over $40 million.”

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We can all agree that 2021 can’t come soon enough, and as your start thinking about what next year could look like, the strategic planning process needs to be as good or better than the tactics that your team will produce and execute. But in the “next normal” we find ourselves in, what should strategic planning look like? Join our experts to learn best practices, tips, and strategies that work to improve your strategic marketing planning for next year and beyond.

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As social media feeds reflect angst, fear and divisiveness of an election season happening amid a global pandemic, climate crises and social unrest, Pinterest is highlighting the “positive context” of its platform — which isn’t monetizing political content. The company says searches for terms like “spread positivity,” “positive habits,” and “positive mindset” have been surging in recent months. “People are seeking more positivity than ever,” the company says.

Why we care. Pinterest’s positivity pitch could resonate with marketers concerned about brand safety and brand suitability on other platforms (yes, Facebook and YouTube) – particularly this election cycle. Pinterest now claims more than 400 million monthly active users.

Unbiased training, invaluable networking, 100% virtual, available on-demand, incredibly affordable… the list goes on. Join us Dec. 8-9 for an unforgettable professional experience.

Check out more reasons to attend »

Microsoft challenges Twilio with the launch of Azure Communication Services – TechCrunch

Justice Department expected to brief state attorneys general this week on imminent Google antitrust lawsuit – Washington Post

Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns – ExchangeWire

Why brand awareness is even more important than product development – AdAge