WardsAuto Dealer 5
WardsAuto Dealer 5
 

AUGUST 23, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Aug. 23. We've put together items from WardsAuto.com and across the Internet. So let's go:

Advertisement

Digital Retailing: The Key to Customer Satisfaction and Profitable Sales

Today, two out of three car shoppers want to complete more of the process online compared to their last purchase. Digital retailing platforms like Accelerate My Deal empower you to offer personalized paths to purchase that earn you more profit. Click Here

 

1.

Auto Industry Dominates Olympic Advertising Impressions

With the Olympics now behind us, Nissan’s “Return To Rugged” spot returns to the top position on iSpot’s ranking of the most-viewed automotive commercials for the week of Aug. 9.

Full article

2.

Skowhegan Brewer, Car Dealership Group Team Up on Craft Beer

Bigelow Brewing Co. and the Hight Family of Dealerships in Maine announce the launch of a Scotch ale, Hight’s Tin Can Sailor, which is “the first known brewery and auto dealership collaboration in the country,” according to a news release reported by Mainebiz.

Full article

3.

Q2 Sales Reflect Return to Normal, Experian Says

An anomaly in the second quarter is that while prices are generally perceived to be up, the average new-vehicle loan amount for the second quarter of 2021 actually declined almost $1,000 vs. a year ago, to $35,163.

Full article

4.

Stellantis Unit FCA Fined $30 Million in Corruption Scandal

As part of the punishment, an independent monitor will keep tabs on FCA for the next three years or longer, if necessary, notes U.S. District Judge Paul Borman, who handed down the sentence Tuesday.

Full article

5.

Unlocking Value from Connected Vehicle Data

The automotive industry is increasingly becoming an information industry. This webinar at 11 a.m. Sept. 2 from Tata Communications explores the growing focus on connected vehicle data, how to secure it, how to manage it and how to use data to derive value.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...