| | | | | Maine’s Iconic L.L.Bean Brings Its Account Back Home, Picking Portland’s VIA Agency An integrated campaign is expected by the end of the summer By Erik Oster Iconic outdoor retailer L.L.Bean, Maine's largest brand, has appointed The VIA Agency, the state's largest advertising agency based on number of employees and revenue, as its creative and strategic agency of record, following a review. The New York office of Erwin Penland had previously handled the account, following the conclusion of a review in October...
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| | | | | | | | David Droga Will Receive the Cannes Lions’ Lifetime Achievement Award, the Lion of St. Mark For the Droga5 founder's 'unbounded creative skill' By Katie Richards David Droga, founder and creative chairman of Droga5, will be honored by the Cannes Lions International Festival of Creativity with the Lion of St. Mark. The honor is given each year to someone who has made outstanding contributions to the creative community. "[Droga's] drive, passion and unbounded creative skill has led him to deliver continual...
Read more » | | 7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania Impactful advice from WWE's chief revenue and marketing officer By Michelle Wilson In 1985, Vince McMahon created WrestleMania, a sports and pop-culture extravaganza--including the likes of Muhammad Ali, Billy Martin, Mr. T, Cyndi Lauper, The Rockettes and Liberace. It all took place in front of a sold-out crowd of 20,000 fans at Madison Square Garden and aired on closed-circuit television. Fast forward to Sunday's WrestleMania 33, which...
Read more » | | Xfinity Pranked a Couple of Fast and Furious Superfans With This Crazy, Fiery Surprise Stunt Drive Adweek's view from the set By T.L. Stanley Would it be hyperbolic to say that a couple of Fast and Furious fans are taking the ride of their lives in this new mini-movie for Xfinity? Sure, but it's true, unless these two adventurous movie lovers somehow ever find themselves in an actual--not a carefully staged--high-speed car chase with fiery explosions, airborne vehicles and...
Read more » | | | | | Leo Burnett Found the Perfect Spokesbird for This Cute, Clever Samsung Gear VR Ad Can the beleaguered tech brand fly again? By Tim Nudd Usually when an animal gets something caught on its head, it isn't great news. But in Leo Burnett's charming new ad for Samsung, it's a dream come true. Samsung has done plenty of commercials for the Gear VR showing humans wearing the virtual reality headset--which we can all agree is usually kind of weird. But...
Read more » | | Prophet Hires JWT’s Asia Pacific CEO to Help Expand Its Reach in the Region Tom Doctoroff has spent more than 20 years in China By Erik Oster San Francisco-based global brand and marketing consultancy Prophet has hired former JWT Asia Pacific CEO Tom Doctoroff as senior partner. "I am thrilled that Tom is joining Prophet at this exciting time of growth for our business, especially in Asia," said Prophet senior partner, head of the Asia region, Jay Milliken, in a statement, calling...
Read more » | | Branding Firm Sullivan Expands Its Services by Acquiring Digital Design Studio Four32C The two shops will share clients and staff By Patrick Coffee The New York-based brand engagement firm Sullivan today announced its acquisition of digital design and user-experience studio Four32C. The announcement did not include the terms of the deal, which will see Sullivan absorb all of Four32C's clients and staff. The combined entity is currently looking for a new office in Manhattan. Both companies are independently...
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