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| Andrew Puzder takes credit for the brand shift By Patrick Coffee Andrew Puzder will soon step down as CEO of Carl's Jr., but he definitely has some thoughts on the recent and dramatic shift in the chain's marketing efforts. This week, the burger brand debuted a new campaign from creative agency of record 72andSunny in which it completely flipped the script on its famously risqu? ads,... Read more » |
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| He-Man's here too in U.K. spot for MoneySuperMarket By David Griner |
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| Promoted Content by Turn | | It’s time to look beyond viewability |
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| Highlights brand's 360-degree replay technology By Christine Birkner |
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| Multiplatform strategy will apply to all series going forward By Jason Lynch |
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| HelloSociety says engagement rates are 60% higher By Sami Main An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. "Influencer marketing is still effective when they're looked at as peers," said Kyla Brennan, the founder and CEO of HelloSociety, an agency that connects brands with influencers for specific campaigns. "When... Read more » |
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| Rosie Bardales promoted to top role By Patrick Coffee Today the London office of BETC announced the promotion of executive creative director Rosie Bardales to the chief creative officer role. With this move, the Havas-owned agency becomes the latest in a string of shops to promote women to top creative leadership roles. In addition to the promotion, former freelancer Nathanael Potter has been hired... Read more » |
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| Follow the examples of Airbnb and Tumblr By Max Lenderman Almost four years ago at the Forbes CMO Conference in Miami, I told the audience of business and brand leaders that "purpose is the new digital." The notion of purpose will change the commercial dynamics of brands in the same way that digital transformed (and is still transforming) the way people buy and sell stuff.... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Haymarket Media Group Northbrook, Illinois (US) | | Haymarket Media Group New York City, New York (US) | | Adweek New York City, New York (US) | | OZY Media Mountain View, California (US) | | |
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| Promoted Content by Neustar | | |
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| Can the beleaguered tech brand fly again? By Tim Nudd Usually when an animal gets something caught on its head, it isn't great news. But in Leo Burnett's charming new ad for Samsung, it's a dream come true. Samsung has done plenty of commercials for the Gear VR showing humans wearing the virtual reality headset--which we can all agree is usually kind of weird. But... Read more » |
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| The best veteran sales execs bring relationships and wisdom By Rich Goldfarb In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders... Read more » |
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| In order to progress, we need to empower women By David Krupp My mother was the personification of Mad Men's Peggy Olson, having worked at FCB in the 1960s, so I had a shining example of a strong woman working hard in a challenging corporate environment. Back then, deep cultural changes were setting in, women were entering the workforce in droves and yet gender disparities were prevalent.... Read more » |
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