The biggest advertising organizations say Apple will "sabotage" the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari. Six trade groups--the Interactive Advertising Bureau, American Advertising Federation, the Association of National Advertisers, the 4A's and two others--say they're "deeply concerned" with Apple's plans to release a...
They argue it'll hurt user experience and campaign targeting
By Marty Swant
The biggest advertising organizations say Apple will "sabotage" the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari. Six trade groups--the Interactive Advertising Bureau, American Advertising Federation, the Association of National Advertisers, the 4A's and two others--say they're "deeply concerned" with Apple's plans to release a... Read more »
