| Hi John,
Hope you are doing well! And hope you are getting well-organized to focus on your high-capacity major gift donors in 2020. But which lovely donors should you focus on? How do you know which donors are the most likely to give? And what is the giving potential of all these donors? For everyone who has ever wondered about these questions, here are some answers. Today, we have a guest post from the very smart Steve MacLaughlin, of Blackbaud. He’s showing us a path to answer the important issues on every smart fundraiser’s mind: Who are our most valuable donors? Which donors should receive greater or lesser focus? How much should we ask them to give? Here’s how to analyze your portfolio, if you want to raise the money that’s really out there among your donor prospects. Take a quick look at Steve’s post and let us know what you think. Start here to evaluate the giving potential of your prospect pool, and calculate the value of your assigned prospect portfolio.
Now you can enjoy a sense of possibility and abundance. Just think about all this gift potential, right before you. Time to get to work! Hope this analysis helps clear up the often fuzzy process of major gift fundraising. This approach is part of our "Major Gifts by the Numbers" methodology that we each in our Major Gift Roadmap. Good luck in your fundraising, and have a great weekend. It's snowing here in North Carolina so everyone is going crazy over 2 inches of snow!
Dedicated to your wonderful work in the world,
Gail | 