Hi John,
How’re you doing today?
I’m hoping that you will be focusing on major gift fundraising for the coming year, so you and your team can make 2020 your organization’s best fundraising year ever!
Why major gifts? Because it’s the most efficient and effective way to raise money.
Today, I’m sharing the fourth in our series on major gifts: why it is YOUR organization’s smartest fundraising strategy for 2020.
We’re discussing the rate of return you can expect to achieve by investing in a major gift program.
I’m covering how major gift fundraising:
- Can be highly profitable to every nonprofit.
- Provides a likely source of untapped revenue for your organization.
- Becomes its own profit center, paying for itself over and over.
What's the Return on Investment from a Major Gift Program?
Use this to generate some thoughtful conversations among your board and leadership. Where should YOUR organization focus in 2020? I hope in the place where your investment will pay off the most.
Here’s our series on major gifts so far:
(Major Gifts #1) How to Move From Transactional Gifts to Transformational Major Gifts
(Major Gifts #2) What You Can Expect from a Full-Scale Major Gifts Program
(Major Gifts #3) What Board Members and Executive Management Need to Know About Major Gift Strategy
Today: (Major Gifts #4) What's the Return on Investment from a Major Gift Program
Have a terrific weekend, and let us hear from you. Thank you for all that you do!
Here’s to more major gifts for your organization,
Gail
