Hi John, We have a fun story to share with you today. It's the story of Ashley, a bright young fundraiser - and her career adventure. Ashley was charming, and she was great with her donors. But she discovered she struggled learning the two most critical aspects of being a successful major gift fundraiser - discipline and metrics! Leave us a comment! What's been your experience with creating metrics that work for you? Everybody asks us how to approach major gift fundraising in a structured, organized fashion. Clearly, most managers want to add structure to a process that feels quite fuzzy.
Board members want to know how to evaluate a major gift program. CEO's want to know what their fundraising potential is. And front-line fundraisers want to know the most important thing of all - where to focus their time. Which donors to love and which ones to ignore?
Kathryn and I have added an entire webinar on metrics to our Major Gifts Roadmap coaching program. We're weaving in many aspects of structure: Portfolio management Prospect research data analysis Moves/touch management How to set a fundraising goal based on the metrics How to manage a capital campaign on the metrics If you'd like to max out your own major gift potential by adding structure and deeper training, then, then we can help. Our Major Gifts Roadmap 2020 coaching program will give you ten months of hands-on training and coaching from us. Applications close on Feb.3rd, so don't miss out!
Hope you have a simply wonderful weekend! We appreciate everything you do! Dedicated to your amazing major gift and capital campaign success, Gail PS: If you missed our free webinar this week, The Ultimate Guide to Building a Profitable Major Gift Program, I'm pleased to share the recordings with you.
We had hundreds of people around the world join us for this robust discussion. We covered: 5 must-have elements for a great major gift program Advanced discovery and qualification skills The role of your board in major gift fundraising How to take an organized, structured approach to major gift PSS: Here's our series on Major Gifts Fundraising so far: (Major Gifts #1) How to Move from Transactional to Transformational Major Gifts (Major Gifts #2) What You Can Expect from a Full Scale Major Gift Program (Major Gifts #3) What Board Members and Executive Management Need to Know About Major Gift Strategy (Major Gifts #4) What’s the Return on Investment from a Major Gift Program? You can find them at www.gailperry.com/blog. |