Moscow-based insurtech company raises $4.5M
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Wednesday, July 22, 2020

 
 
Dr. Lynae Brayboy
 

Indian wellness brand Cure.fit launches in US with in-app workouts, meditation and healthy recipes >>

 

BY DAVE MUOIO

Cure.fit, an Indian fitness, health and lifestyle brand with $400 million in funding, announced this morning the official kickoff of its U.S. launch. Its app is now available for free download on the App Store and Google Play.
 

Founded in 2016, the brand gained steam in its home market by taking a holistic, integrated approach to wellness. The strategy is demonstrated through its range of sub-brands: cult.fit for workout classes delivered virtually and across branded fitness centers, care.fit for video and in-person clinician consultations, mind.fit for mental health therapy sessions and guided mindfulness exercises, and eat.fit for healthy food home delivery.
 

For its U.S. launch, the cure.fit app brings over the virtual components of cult.fit, mind.fit and eat.fit. After signing up, users can access live group exercise and yoga classes, workout guides, meditation sessions, and healthy cooking recipes.
 

Of note, its live classes use a device's camera to observe the user and gauge how much effort they're putting into the workout. It uses these "Energy Meter" scores to rank each class's hardest worker and logs in weekly performance reports.
 

The company plans on adding additional programs down the road, a representative for Cure.fit told MobiHealthNews, and is aiming to begin charging users a fee before the end of the year.
 

WHY IT MATTERS
 

Cure.fit is quick to describe itself as "India's most popular health and fitness app." In addition to the $400 million lifetime raise, the company boasts 300,000 subscribers in India. It has already gained 12,000 U.S. subscribers after a beta it kicked off last month.
 

The expansion also comes at a key moment for the U.S. fitness market. Numerous in-person workout services across the country are still locked down due to COVID-19, which provides a clear opportunity for a fleshed-out, virtual-first wellness brand to make its mark.
 

“This is an exciting time for Cure.fit, as our rapid growth will afford millions of new users in the [U.S.] the opportunity to enjoy our app during a time when people need it the most,” Mukesh Bansal, CEO of Cure.fit, said in a statement. “Due to COVID-19 and the changing culture, there is a demand for effective methods of working out without having to spend thousands of dollars on equipment or leaving the house. We offer a positive experience for anyone looking to work out, cook or meditate. Our Energy Meter not only keeps users engaged throughout the entire class, it also gives them a goal to help achieve their desired level of fitness.”
 

THE LARGER TREND
 

While Cure.fit aims to be a virtual wellness jack of all trades, it faces a healthy amount of U.S. competition in each of those avenues. Major fitness brands and small startups alike already offer app-based workouts, while apps like Headspace and Calm have honed in specifically on app-based mindfullness. And should they ever enter the in-person fitness ring, Gympass and ClassPass have each raised their own hundreds of millions from investors.
 

And that's to say nothing of the connected workout device companies benefitting from COVID-19 lockdowns. In just the last few months, Peloton announced very strong revenue and subscription increases during its most recent earnings call, Mirror sold itself to Lululemon for an impressive $500 million, and rowing-machine-maker Hydrow's earned yet another eight-figure vote of confidence from investors.


woman holding a cellphone
 

Tech's role in helping seniors overcome loneliness amid COVID-19 pandemic >>

 

BY LAURA LOVETT

During the coronavirus pandemic seniors have been more isolated than ever. Health experts have increasingly begun to worry about the impacts of lockdown on this population, which is often forced to stay at home to avoid contamination. 
 

A group of panelists at HIMSS20 Digital sat down to discuss how tech can help tackle loneliness and provide virtual care to seniors.

 

One of the major challenges facing the senior population is hearing loss, according to AARP Chief Medical Officer Dr. Charlotte Yeh. 
 

“If there is one place we can start in COVID, and especially during social distancing, where we are relying on technology, would be addressing the hearing impaired. Right now, about two-thirds of people 70 and older have clinically significant hearing loss, and only about 20%-30% ever get hearing aids,” Yeh said. 
 

She noted that hearing loss is associated with an increased risk in dementia, depression and falls. 
 

“Many of us think that this hearing loss actually has to do with isolation and loneliness because of the inability to communicate,” she said. 
 

Voice assistants have often been pitched as a way to help combat loneliness in older adults. While hearing loss is a factor in their usability, there are ways to cater to seniors' needs. 
 

“In the virtual assistance we support, one of the aspects we build in to control this technology is a couple of things. One is the actual volume of the voice-assisted technology,” Nathan Treloar, COO of Orbita, said during the panel. “If someone is completely deaf, it’s not going to help, and will have to rely on other modalities like touch and text. But for people who have limited hearing loss, you have the option on these voice assistants to control the volume, even personalizing the virtual assistant up to the hearing limitation.”
 

Treloar noted that, in addition to volume, voice assistants can be personalized to change the rate of speech and the articulation. 
 

COVID-19 has posed a whole new set of hurdles for individuals with hearing loss. 
 

“There are some very low-tech challenges,” Yeh said. “One of the challenges today, especially with universal mask-wearing, is you can’t lip read. You can’t see expressions or feelings. One thing I just got for my father who has severe hearing loss is masks that have a clear center, where you can actually see the mouth.”
 

Although clinicians are now having less face time with patients, using telehealth to communicate with patients in the hospital allows patients to see their clinician’s full face. 
 

“Something unexpected we realized is how important seeing faces is in this particular population,” Vicki Nolen, system director of clinical excellence and virtual care at CHRISTUS Health, said on the panel. 
 

Nolen noted that the clinicians have been keen on accepting new modes of care, like telehealth.
 

“It’s not only the clinicians that have learned to adapt and been able to do so, but it’s also the older adult population,” Yes said. “I love the fact that the e-health alliance surveyed Medicare beneficiaries, so you are talking 65 and older – 68% of them as of April – had already tried new technology they hadn’t used before to communicate and stay connected with others.”
 

During the global pandemic, these modes of care are essential, but as both patients and clinicians get on board with telehealth and other modes of technology, there may be long-term benefits for providing this form of care beyond the coronavirus crisis.
 

“I think there are some added side benefits, like the clinician can see the patient in their home, they can now see the medications scattered on the kitchen table,” Yeh said. “When we wonder about medication adherence or on the right day, you now have a good appreciation of what your patient is doing in the home, in the house, and can make those adjustments, which we never had access to before.”


 

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DIGITAL THERAPEUTICS

Magellan Health piloting Mightier's video game platform for emotional regulation training >>

Designed for kids, the program includes games, a biofeedback wearable, a caregiver dashboard and regular clinician coaching.

 

HIMSS TV

FutureMed 2020 livestream: COVID-19 insights and guidance >>

Discover practical insights on responding to the COVID-19 emergency through the perspectives of world leaders, decision-makers and other thought leaders at FutureMed 2020. Watch the livestream on HIMSS TV Thursday, July 23, 2020, starting at 12 p.m. EST.

 

FUNDING AND IPOS

Neurovalens raises $6.4M for clinical trials of its neurostimulation tech >>

The funding will aim to facilitate the company’s technology to treat conditions such as diabetes, insomnia, anxiety and obesity.

 

TELEHEALTH

Experts predict support for some, but not all, telehealth expansion measures >>

Among the takeaways at this week's Telehealth Innovation Forum: Those hoping for long-term state licensure waivers across the board may be in for disappointment.

 

FUNDING AND IPOS

Moscow-based insurtech company raises $4.5M >>

The company heavily relies on telemedicine and digital services to provide care.

 

HIMSS INSIGHTS

COVID-19 and Beyond >>

The latest issue in the HIMSS Insights series focuses on the implications of the coronavirus crisis for healthcare and healthcare digitization. Several months into the crisis at the time of publication, we try to identify major trends coming out of COVID-19 and unmet digital needs that are being unmasked. The second area of focus is digital health technology assessment which is arising in several healthcare systems and remains highly relevant during the pandemic and beyond.

 

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Real-time analytics, during the pandemic and beyond >>

 

PUTTING DATA TO WORK

This month, we look at the lasting lessons from the COVID-19 crisis about how data is exchanged, how it's managed, how it's visualized, how it's put to work informing patient care decisions and population health.

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