Good Morning!

This year will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate them into existing digital operations.

With that in mind Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade.

Also, our writer Ashley G. Schweigert shows how post the coronavirus pandemic, marketers must evaluate how to make data-driven decisions in a world run by inbound marketing.

She writes: Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how marketing will look after the coronavirus, and how you can prepare for change.