The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile.

Attend the webinar to hear from guest speaker Jay Pattisall, principal analyst at Forrester. He will take a hard look at the challenges agencies are facing and what it will take to compete effectively in this emerging world.