The mandate for marketers these days is moving beyond the traditional campaign-based approach and in the direction of an always-there relationship with customers. "People-Based" marketing may seem self-evident, but doing it the right way in 2017 (and beyond) requires a new approach to technology, data, content and even staffing. Experience true peer-to-peer sharing with influential brand marketers as you discuss "People-Based" & Cross-Channel advertising during ALL-inclusive roundtables, cocktail parties, dinners and exciting afternoon activities. You will walk away more knowledgable than ever with stronger ties to influencers within marketing departments for top advertisers.
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