| Hey, What would happen in your life and business if you could increase your revenue by 10-20% in the next 7 days... ...Without working a single hour more than you do right now? How would your life change if you could pull a few simple "Levers" and drive an extra $1,000 to $5,000/month on command? Well, in today's email, I'm going to show you how to do exactly that. I'm going to give you three simple strategies (that I personally use) to dramatically increase your income this week... Let's dive in. * * * 1. Implement MONSTER Follow Up to Close Straggling Leads I'm going to be blunt... Most entrepreneurs are terrible at follow-up. When a new lead hits their pipeline, they message them once, or at most 2 times. But in 2020, this sort of "lazy follow up" won't cut it. Listen...your leads are busy. They have mortgages to pay, businesses to build, kids to raise, and errands to run. And if you aren't aggressive in your follow-up, you won't even appear on their radar. So here's what you're going to do... The second a new lead comes into your business, have someone on your team immediately follow up with them over the phone. If they don't answer, send them a text message. If they don't answer that, hunt them down on Facebook and/or Instagram and send them a DM. I know this might sound like overkill, but you need to remember... ...New leads only come to your business for one reason. They are in pain. They have a problem in their life that they can't solve and it is your duty and obligation to make sure they get the solution they need. If your best friend had a life-threatening disease and you had the cure, you would do everything in your power to get it to them. You'd beat down their front door if you had to! And the same principle applies to every new lead that comes into your business. If you will implement this "Monster Follow Up" sequence, I promise you'll improve the conversion rate of new leads by 20-30% this week. 2. Focus on Your 0.1% Every business has a small pocket of buyers/subscribers who aren't just 'interested' in your most premium offer...but demand it. Men and women who will pay 10-20X more than your average buyer to get the highest quality services you have. For example, whenever you go to a car dealership, two people can leave the lot with the exact same make and model of a car... ...But one person paid $25,000 and the other paid $60,000. Because certain buyers prefer to pay more for the high-end "luxury" experience. In my own business, I have clients who would rather pay $25,000 for a single day of 1-on-1 coaching than $7,500 for a business growth workshop or $1,500 for my done with you 2X-10 Less, "double your income system." And I make more from one of those "ultra-high-end" clients than I do from three "high-end" clients. But here's the thing... If you don't have an "ultra-premium" offer to put in front of your best buyers, you're leaving tens of thousands of dollars on the table each year. So right now I want you to think about the offers you have in your business. Do you have an exclusive high-end offer reserved for the top 0.1% of your customer base? If not, how could you create one this week? What can you create to cater to the people in your business who want and demand the highest quality of service possible? Is it a 1-on-1 coaching or consulting experience? A done for you service? A special product bundle that includes all of your best offers? Whatever it is, build it this week and put it in front of your list. If you convert only one person on your new offer, you'll make more from that one sale than you do in a normal week. 3. Learn the Language of Your Buyers Finally, and most importantly, if you want to drive more leads and sales in your business, you must learn the language of your buyers. Listen...most entrepreneurs think "customer research" means filling out an avatar sheet one time and calling it a day. But the best entrepreneurs know that the success of their business depends on their ability to speak directly to their ideal prospect. Not just speaking to their unique fears, hopes, and dreams...but using the exact words and phrases their prospects use... ...Being able to describe their prospect's problems better than they can themselves. Because when you can describe the problem better than they can, they assume you must have the solution. This week, I want you to go deeper with your customer research than you ever have before. When you're on sales calls, write down the exact words and phrases they use to describe their challenges. Read reviews they leave on similar products/services and take note of the language they use. Send out a client survey to see exactly what drove them to your business. And then USE this knowledge in your copy, marketing, and over-the-phone sales. If you'll commit to this fully, you'll be blown away by the results. * * * I hope you found these three tips useful! If you want to dive even deeper into the "FAST Cash" profit levers and discover even more proven strategies and systems to drive more revenue into your business this week, be sure to check out my new program and group coaching system 2X 10 Less. You'll get the exact "swipe and deploy" systems I've used to build five 7-figure businesses and I'll teach you step-by-step to double your business in 2020 while working 10 hours fewer each week. To Your Success,
Craig | 