| Don’t worry, I didn’t say “phony”, I said “PHONE money.” Now I know what you’re thinking… “What the heck is phone money?” It's exactly what it sounds like...money you make from your phone by selling your products or services on social media. And today I want to give you three tactics you can use this week to make more phone money with less work. Over the past few years, I’ve personally used these strategies to generate more than $2.5 million from my Instagram account and grow my following from 5k to 109k. Whether you have 50,000 followers or 500, you can use these same strategies to add an extra $1,000 to $5,000 a month to your bottom line...in the next 7-days. They are: * * * Tactic #1: The 3-Step Call to Action Most entrepreneurs are terrified of selling on social media. They don’t want to seem sleazy or “salesy” and so they create thousands of valuable, shareable, and purposeful posts...that don’t drive a single dollar in profits. Listen... If you don’t have a proven call to action script that converts attention into dollars, you are leaving a TON of money on the table. Watch the video below to see an in-depth breakdown of the exact 3-step script I’ve used to make more than one million dollars with social media. 
Tactic #2: The Reverse Mind Map The #1 secret to generating more sales on social media is this: Enter the conversation in your prospect’s mind. To do this, you’re going to use a tool I call the “Reverse Mind Map.” Take a few minutes to sit down and ask yourself, “What are the thoughts -- as they relate to my solution -- going through my prospects head every day of the week?” For example, if you run a nutrition coaching business, your reverse mind map might look like this: - Monday: (Feeling motivated) This week I’m going to stick with my diet!
- Tuesday: (Feeling overwhelmed) Ugh. Today was such a stressful day at work, I really don’t feel like cooking tonight--I wish I could just order out.
- Wednesday: (Feeling confident) I’m so glad I stuck to my diet last night. I know I can make it through the week!
- Thursday: (Feeling doubtful) I’ve done a good job with my diet this week, but work has been so stressful and my friends want to go out tomorrow night...
- Friday: (Feeling trapped) I want to go out with my friends tonight but I also need to lose this weight...I just won’t eat anything unhealthy
- Saturday: (Feeling defeated) I can’t believe how much I ate last night! I’m such a screw up.
- Sunday: (Feeling determined) Ok, I’m going to set myself up for success this week and meal prep so it’s easier to hit my goal.
With this mind map in place, you now know exactly what your clients are thinking each day and you can tailor your content and promotions to those thoughts. If you implement this, your customers will start telling you, “It’s like you’re inside my head.” Remember if you can speak directly to the problems and challenges they’re facing...you must have the solution and they MUST buy. Tactic #3: Kiss Up to the “Algo” Instagram, like every other major online platform, uses a specific algorithm to determine whose content gets seen and whose doesn’t. Unlike Google, however, their algorithm isn’t quite as simple as “Post valuable content and get people to share it.” I recently sat down with one of the top IG marketers on the planet (a gentleman who is regularly flown out to super-secret “Ig Influencer” conferences with top celebrities and executives from the company)... And he told me this: “Your content is important. You need to have plenty of shares, saves, and comments for Instagram to share your stuff...but they also want to see that you are using every feature on their platform--many of them daily.” This means, to grow your following as quickly and easily as possible, you must be using every feature Instagram has to offer. Specifically, you must: - Post photos/videos daily
- Use IGTV 2-3 times a week
- Share stories daily
- Go live once or twice a week
- DM your followers
- And comment on your posts
By showing up every single day, using every feature available, and staying actively engaged with your followers, you will find that your account grows much faster than you previously thought possible. * * * These are just a few of the tactics I’ve used to grow my brand, earn “easy” money, and predictably increase my revenue month after month. But they aren’t even the tip of the iceberg. If you want to see the full system I use -- including done-for-you content calendars, expert interviews, detailed lead generation systems, and word-for-word scripts to close clients on your biggest offers -- I’m going to be sharing details tomorrow about a special “Ballantyne’s Day” sale I’m running on my Social Story Selling course. I’ve had clients in almost every industry use this system to predictably generate an extra $4,000, $10,000, and -- for a few exceptionally driven students -- upwards of $50,000 a month. Now...It’s not for everyone. But if you’re ready to quit jumping from shiny object to shiny object and implement a proven system that can help you make “iPhone income” while you sleep, you’ll want to stay tuned. (Side Note: You do NOT need an iPhone to make this income. Any “smartphone” will do… that’s why I really call this “The Phone Money Plan.”) Ain’t nothing phony about it! I can’t wait to see your results. To Your Success,
Craig | 
