Make the Case for Advanced Marketing Measurement

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the increasingly complex buyer’s journey, it’s become much more difficult for CMOs to determine marketing’s contribution to financial success. Marketer’s need advanced marketing measurement capabilities that helps them objectively determine the optimal mix of marketing activities, driving not only greater return on marketing spend, but also accountability.

Register now to join guest speaker Tina Moffett, Forrester Research senior analyst. and Kristin Hambelton, CMO of Marketing Evolution, to learn how marketers can successfully make the business case for advanced marketing measurement.