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DAILY SCOOP
Tesla gripes over massive recall, NYT faces criticism for trans coverage and more
Plus: A rug company has found a side hustle in ASMR.
SOCIAL MEDIA
Small but effective: How to make the most of your small social team
We spoke with Ian Suarez of Visit Orlando about how to optimize a smaller group of social media aces.
THE FRIDAY REPORTER
The Friday Reporter: Reed Albergotti at Semafor
Bing’s AI is weird, Joe Rogan deepfakes spread on TikTok and more
Plus: Trust in local media is much higher than national.
9 new social media features you should know about this week
Including news from Twitter, Pinterest, Instagram, Facebook and TikTok.
CRISIS COMMUNICATIONS
How companies can find their authentic voice amid crisis
Finding your authentic company voice can take time. Here’s how to refine yours.
Social media companies downplay disinformation, BuzzFeed rolls out AI quizzes and more
Plus: More airline troubles, this time in Europe.
BRANDING
How M&M’s spoiled its PR moment with Super Bowl ads
They ruined a chance to do something bigger.
DIVERSITY AND INCLUSION
Finding resistance and cultural humility this Black History Month
The theme of this year's Black History Month is "resistance" -- a layered term.
WRITING & EDITING
How to responsibly use AI in your writing
Honesty and oversight are key.
MEDIA RELATIONS
Don’t underestimate the value of local media
Sometimes to think big, you have to start small.
PR
How nonprofits can reach Gen Z: Tips from Charity Navigator
DE&I and influencer relations are big.
Video: 5 tips for personal branding from BCW Global VP Sabrina Browne
Your brand is how the world sees you.
Kia’s belated response to car thieves, layoffs at News Corp and more
Plus: Southwest’s COO testifies before Congress.
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