Most marketers are still using the most basic (and flawed) form of campaign measurement: last-touch attribution. Looking only at conversions misses a good deal of the impact of digital advertising. That’s why multi-touch attribution—allocating credit across marketing touchpoints—is gaining momentum. But many still don’t know how to take full advantage.
Attend this webinar to hear from guest speaker Jim Nail, principal analyst at Forrester, and Visual IQ CMO Wayne St. Amand about why marketers should make the move to multi-touch attribution.
