"We've been stuffing content with ads for way too long." As viewing shifts to digital and video-on-demand platforms, TV networks like NBCUniversal and Turner are reducing their commercial loads.
From Digiday magazine: Media executives, once hesitant to publicly criticize platforms like Facebook and Google, are now speaking out against them. Subscribe to Digiday+ to learn what prompted this change.
Also from the magazine: NBCUniversal's Linda Yaccarino says the media needs to get moving on solving problems like brand safety, lack of transparency and media measurement.
"You can't carp on about transparency [as a marketer] unless you do something about it." David Wheldon, chief marketing officer for Royal Bank of Scotland, shares why the bank is bringing more of its programmatic advertising in-house in this Q&A.
On the latest episode of Starting Out, Jeff Dachis, founder of diabetes management app One Drop and co-founder of Razorfish, discusses his career path, from his days as a self-described provocateur to starting One Drop.
How does a company known for service and personal touch leverage AI to enhance the experience? At the Digiday AI Marketing Summit this April, hear from USAA's chief data and analytics officer Eric Smith about how AI is being used to expand the financial services group's ability to service the needs of the digital customer. Reserve your spot today.
