Good morning, Marketer, and what’s your backup plan?
Monday’s unexpected outage across Facebook, Instagram and WhatsApp was just one more example of how marketers are getting the rug pulled out from them with little notice.
It seems like a constant stream of change in the digital landscape: new regulations, system updates, emerging blockbuster platforms like TikTok and the temporary or long-term damage to legacy tech giants like Facebook.
Omnichannel strategies are no longer trendy talking points. They’re essential. And what’s more, it’s about maintaining a connection with the customer. If one platform shuts down, your customer is no longer there and that channel becomes useless, for an hour, or six hours, or longer.
Chris Wood,
Editor