Hi there,
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant.
Attribution â the practice of assigning weight to every touchpoint in a marketing campaign based on its contribution to revenues â is not new. But the breadth and scope of available marketing attribution tools today exceed what we could have imagined just a few years ago.
"Marketing Attribution & Performance Management: A Marketerâs Guide" from MarTech examines the current market for marketing attribution and performance management (MPM) tools and the considerations involved in implementing this technology. Included in the report are profiles of 12 leading MPM vendors.
