Greetings Marketer,

Marketing automation is the engine that drives the heart of your beating B2B marketing operation. Whether your goals are to drive more leads, increase revenue, or deliver a more personalized and engaging customer journey, choosing the right platform may be the most critical marketing decision you’ll make all year.

Finding trusted, independent, and quality information can be difficult. To help you get started, with a solid foundation and the right information, I’m proud to introduce you to MarTech Today’s B2B Marketing Automation Platform Guide. Whether you are in the market for a new marketing automation platform - or if you are in the process of replacing or upgrading one - this free guide will help you make the right decisions, quickly.

For starters, check out our four-step process to finding the best marketing automation platform for you and your team:

Step 1: Establish your reasons for needing a platform
Step 2: Identify and contact appropriate vendors
Step 3: Schedule demos with your top vendors
Step 4: Check references, negotiate a contract

For the full details that go with each step, as well as advice for your organization on how to best approach them, download the guide!

Our guides have been downloaded more than 1 million times by marketers who have used them to make important marketing technology decisions on marketing automation, call analytics, AI, SEO tools, and much, much more!

After you’ve read the guide, please feel free to reach out to me if you have questions about how to get started or want to chat. I’ve worked with a variety of tools and companies that have gone through this process. Breaking it down into simple chunks is my best piece of advice! Good luck!

Marc Sirkin
SVP Marketing, Third Door Media
https://www.linkedin.com/in/marcsirkin