The price tag for higher education has become a major barrier in keeping some students from enrolling and staying in college. The pandemic has left more families struggling to afford college, and financial aid is just one part of making it affordable. Simplifying a complex aid process, reducing time to degree, and even giving small grants can make a big difference in whether students will enroll and graduate.

Recruiting and Retaining Students in a Challenging Market provides leaders with case studies detailing how some colleges lighten the financial burden on students without breaking the budget. Inside you’ll find innovative strategies and partnerships that enable colleges to go the extra mile for students, along with insights from experts and innovators who’ve achieved documented success

• Learn the best ways to communicate the value of your institution to an emerging population of college students.
• Identify strategies to foster academic success, student well-being, and a sense of belonging on your campus.
• Develop ideas for partnerships to serve and support students without breaking your budget.
• Understand how your institution compares with its peers in retaining and graduating low-income and other underrepresented students.
• Spark ideas and conversations on your campus that enable your college to flourish.

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