Happy Friday!

Today we have Oracle’s Nate Skinner telling us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help create stronger relationships with the customers we already have.

He writes: Fortunately, AI-powered applications can guarantee the resilience of our companies by giving us insight into what our customers want, when they want it. But we have to listen closely to what our customers are telling us, and then take action based on these interactions.

Also, we take a deep dive into email marketing and marketing automation. Despite their popularity, most businesses have just scratched the surface of what they can accomplish with them.

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.