Google often plays the role of good cop to Apple’s bad cop when it comes to platforms blowing up the industry in the name of privacy. It really wants everyone to know how bad it feels about the disruption it's causing and the lengths it will go to smooth things over. The launch of the Android version of its Privacy Sandbox earlier this week is the latest example. Read more below. - Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about).
- Given advertisers and media agencies rely on Podsights and Chartable to evaluate podcasters independently, how independent can they remain when owned by the biggest podcaster of them all?
- In the fourth quarter of 2021, Roku reached 60.1 million active accounts. However, its growth rate has slipped as supply-chain challenges continue to hit its hardware sales.
- Roblox had an average of 49.5 million daily active users in Q4 2021, a 33 percent increase year-over-year. This rise in user activity has brands interested — but it might be a challenge for inexperienced ones to navigate the available options.
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| | | | | Google is bringing Privacy Sandbox to Android, here’s what you need to know (and think about). | | |
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howdy! | | | | | In the fourth quarter of 2021, Roku reached 60.1 million active accounts. However, its growth rate has slipped as supply-chain challenges continue to hit its hardware sales. | | |
| | | | | Traditional brand building channels are no longer enough, brands need to include digital platforms in their media mix for short- and long-term business growth. | | |
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howdy! | | | | | Like a tree falling in the forest, these virtual items and branded assets only have value if players actively use them. Thus, brands that engage in this first type of virtual activation often partner with established Roblox experiences to reach their pre-existing user bases. | | |
| | | | | Contextual advertising provides an alternative to cookies to target audiences in a trust- and revenue-building way. | | |
howdy! | | | | | Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. | | |
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| | | | | Brand marketers: What steps are you taking to evolve social commerce and fulfillment in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | In hopes to scale and broaden its audience share, DTC shape-wear company Shapermint has set its sights on Pinterest and TikTok. | | |
howdy! | | | | | Embedded within Disney’s latest metaverse move are clues about the company’s vision for virtual space. | | |
| | | | | Originally a newspaper reporter, Carter hosts two podcasts, has won an Emmy Award and has production company with fellow journalist Jemele Hill. |
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