Happy Friday!

I’m very excited to announce that we’ll be hosting the second annual Cynopsis Measurement & Data Summit on Thursday, August 2 in NYC and I wanted to flag the below email for you. Despite all the chatter and change about ad loads, undefined currencies, metrics and more, the question of consistent measurement in the video world has only intensified in the past year.

As you’ll remember, last year’s conference sold out quickly, so I encourage you to register your team before the advanced rate ends on June 29. In addition to insights from Google, Hulu, GroupM, Horizon, Starcom and others, there will be ample networking opportunities.

For questions about registration, contact Cathy Pearson at cathyp@cynopsis.com or visit our website. For sponsorship information, contact VP of Sales and Marketing Mike Farina at mike@cynopsis.com.

Cordially,

Robbie

Robbie Caploe
Publisher
Cynopsis Media

From:  Measurement & Data Conference / Cynopsis
Date:  Tuesday, May 1, 2018 at 2:10 PM
To:  Cathy Pearson <CPearson@accessintel.com>
Subject:  The question you can't afford to ignore

Full Agenda

sponsorships

Today's most influential data and measurement experts are coming together to tackle the issue of consistent measurement in the video world. Regardless of device, this issue remains the single most difficult puzzle in today's media landscape, and this conference is here to advance the conversation so we can all move forward - successfully. Seating is limited and last year's event sold out quickly, so register today!

WHAT WILL BE COVERED

Thought leaders in measurement will be tackling the following challenges: The state of third-party measurement, ad attention's role as today's metric, the bottom line on what advertisers want, where mobile fits in today's landscape, the best thinking around brand safety, accurate attribution, and what to do with all that data. (click here for a detailed agenda)

WHO WILL BE THERE

The 2nd Annual Measurement & Data conference is bringing together experts and innovators in the following fields: Advertising, Media Planning, Media Buying, Media Strategy, Programming, Marketing, PR, Business Development, Management, Production, Product Launches, Sales and Distribution, Ratings/Analytics, Ad Operations. With several networking breaks between sessions, this is a terrific opportunity to share insights with others who are passionate about strategic measurement. Register your team here, before space runs out.

WHERE WILL IT HAPPEN

The conference will take place at New York City's Dream Downtown Hotel, located in Chelsea at 355 West 16th Street (near 9th Avenue).

Agenda