| Good Morning! Today we have Tom Dolan, Executive SVP, Media Services at Valassis, discussing how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketers need to keep up. He writes: Implementing a custom, multi-touch attribution model can help accurately account for the media touchpoints that occur along the path to purchase; allow marketers to effectively allocate digital media spend; and improve return on ad spend. Also Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience expectations with essentially minimal effort. “Investment in AI and ML should be focused and tied to a single real-world problem such as reducing customer service costs or improving conversion rates,” says Al. “Widespread adoption of ML tools will drive product teams and marketers to rely on AI for decision making and improving the overall customer experience.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
