Good morning, Marketer, how’s your email campaign going?
Email marketing does so much and gets so little attention in return. It’s never the shiny new thing that everyone gets excited about. It’s just the good reliable method that keeps on performing. This doesn’t mean it doesn’t need attention, though.
Ryan Phelan has a bunch of suggestions about smart ways to implement email automation. Especially about using transactional, trigger and journey emails for higher engagement and conversions.
Constantine von Hoffman,
Managing Editor
