| | | | | First Things First | | August 24, 2020 | By Jess Zafarris |
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| Road to Brandweek: Marc Pritchard Says P&G Wants to Be 'Useful' in This Moment | |
Marc Pritchard predicts that the "virtual world is going to create some real transformation in every aspect of brand building, media and advertising." He should know: as chief brand officer of Procter & Gamble, he’s at the helm of marketing efforts for many of the world’s most powerful CPG brands including Tide, Bounty and Dawn, which are booming as consumers prioritize cleanliness and hygiene amid the pandemic. Pritchard will be joining us at Brandweek this year, so we caught up with him ahead of the event to get an idea of how P&G is facing the state and future of the industry. Brandweek Masters Live (Sept. 14-17)—a fully reimagined virtual experience for 2020—will assemble the foremost brand marketers, the masters across industries, to share insights and discuss the future of marketing. Among the industry-leading event’s unique offerings for 2020 is “Taste of Brandweek” – a series of experiential sessions designed to give Brandweek attendees an exclusive experience with new and exciting products and the marketing strategies driving their successes.
Brandweek is currently accepting additional “Taste of” speakers. Speakers will be founders, CEOs, CMOs, and senior-level marketing executives who will have the opportunity to showcase their product(s) in an exclusive, “closed-door” virtual setting. The Brandweek team will work with speakers to provide the product to all attendees by mail prior to the event, and speakers and attendees will have the opportunity to try, test and learn more about these products and the marketing strategies behind them during the session.
If you are interested in presenting a “Taste of Brandweek” session, send an email to matt.steinmetz@adweek.com along with information on the product(s) you’d share with attendees. Speakers who are selected to participate in “Taste of Brandweek” will receive two complimentary passes to attend the full Brandweek program. | | | |
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| | Adweek Promos and Events | The Adweek Hispanic and Latin American Summit | |
| | Join Adweek for a live discussion on August 27th with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. RSVP for free and learn actionable takeaways and industry insights. | |
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| | Featured Jobs | The Brandon Agency Charleston, South Carolina | Tranont Lehi, Utah | The Department for International Trade London, England | Coastal Television Holdings Company LLC Cheyenne, Wyoming | Coastal Television Holdings Company LLC Las Vegas, Nevada | | |
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