As I'm sure you know all too well, management of digital ad growth is complex and confusing. Networks and publishers lack consistent metrics and standards, and marketers need to better understand the value of every dollar they spend. That's why we're hosting the November 13 webinar, "Solving the Digital Ad Measurement Challenge." It'll detail best practices at this specific moment in time, that you can use on a daily basis.

Media Rating Council CEO and Executive Director, Georgie Ivie, will lead the conversation with key players representing the agency, advertiser and publisher sides. We're excited to have Louis Jones, EVP of Media & Data Practice for the 4A's, and Bill Tucker, EVP for the ANA, among those sharing perspectives and goals for holistic media measurement ecosystem.

Lynn Leahey

Editorial Director, Cynopsis
lynn@cynopsis.com