The Automotive Dealership Road to Digital Transformation

How is digital changing the way franchised dealers operate and what new revenue opportunities might arise from this transformation? We’d love to hear from you on how your dealership is evolving to meet shifting consumer expectations and where you see the best potential for growth in 2022 and beyond. Click the link below to fill out our brief survey. Results will be posted on WardsAuto later this year.

CLICK HERE TO TAKE SURVEY

Multi-Tiered Approach Fights Fraudsters

Besides payment options, lenders and dealers are leveraging sophisticated data from partners and carriers to authenticate a consumer’s identity.

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Lincoln Still Stress-Free Atop Most-Watched Ads List

Lincoln’s “Where Does the Stress Go?” spot continues to dominate with the most impressions, backed by the highest estimated national spend, which increased to $5.4 million.

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Lexus Redesigns ’22 NX for Young, Diverse, Affluent Consumers

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Significant technology upgrades join design, dynamism and electrification in the all-new NX.

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