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WardsAuto The Big Story - Dealer Issue
 

MAY 24, 2018

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Big Data 2.0: Marketers want Quality Not Quantity
National Interactive Sales Manager, Mark Ortiz will discuss Honda and their dealers’ need to utilize the data they have versus pursuing yet more data. Big data 2.0 is learning how to extract valuable insights through the data you already own. Register today for TLS Auto CX Analytics & AI Summit. For more information: http://tlsummits.com/acxaais2018/

Many Off-Lease Vehicles Just What Customers Want

As batches of formerly leased CUVs, SUVs and pickups descend on the used-vehicle market, they will threaten new-car segments, says Cox Automotive’s senior economist.

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WardAuto Megadealer 100 Provide Millions of Customer Experiences

Check out our annual ranking of top dealership groups.

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Our Megadealer 100 List

The full list with department-by-department data for major dealership groups.

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How to Reach Distracted Shoppers

In an upcoming WardsAuto webinar, Madison Gross of CarGurus tells how to get the attention of car shoppers with all sorts of information at their fingertips. The learning event is at 2 p.m. ET/11 a.m. PT on Thursday June 7. To register click here.    

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Vehicle Market Forecast: Partly Cloudy, Maybe Rain

In a WardsAuto Q&A, Blackbook’s Anil Goyal talks about weakening preowned vehicle values, the prospects of new-car vehicle incentives this year and the possibility of a car-segment comeback.

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New CX Conference Joins 14th Annual TLS Event

“We launched the Auto CX Analytics & AI Summit based on feedback from delegates at the Automotive CX Summit,” says Jon Munzel, founder and president of the Thought Leadership Summits.

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