Hi John,

Almost half of US adults cite discounts as the leading reason they participate in loyalty programs, according to research from Merkle.

Download a copy of our EMARKETER lookbook, “Mapping the Evolution of Loyalty Programs in 2024.” You’ll gain insight on the perks people value most in loyalty programs, what frustrates them when trying to claim rewards, and the lessons B2B marketers can take from their B2C counterparts.

This EMARKETER lookbook is made possible by Ansira.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in loyalty trends. Thank you!