Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions' CMO Growth Council will do to help brands find new ways to drive growth. The council, which was announced in April and is made up of 25 marketing chiefs across all categories, developed...
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October 27, 2018
Brand Marketing Daily
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Cannes Lions’ CMO Growth Council Identifies 5 Tenets to Help Marketers End Stagnant Sales
How Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
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