- All I want for Christmas is No. 1. Call it Mariah Carey's Christmas miracle!—and by miracle I mean a carefully crafted, years-long marketing push. The singer's indelible ''All I Want for Christmas Is You" finally hit No. 1 on the Billboard Hot 100 on Monday. No matter the means by which it got there, the accomplishment is undeniable: the song is 25 years old, it's taken the longest of any No. 1 to reach the top spot, and it's the first holiday tune to do so in 60 years. (Its predecessor: "The Chipmunk Song"—how could you forget!?) Plus, it gives Carey her 19th No. 1 hit—just one shy of the record-holding Beatles. 

It's no accident that the song has become a holiday season earworm; for years now, Sony Music Group has launched annual campaigns to broaden its appeal, the New York Times reports. There's been a series of live Christmas shows, a children's book, an animated film, a mini-documentary, and new cuts of the old track. The effect has been astounding; the song was streamed 45 million times last week. 

Business savvy is partly to credit for the song finally hitting No. 1, but so is its timeless appeal—"a simple, straight-ahead pop gem that just happens to be about Christmas," as Dave Bakula of Nielsen Music puts it. 

Then there's Carey's own take; she doesn't fuss over its top spot: “I don’t need something else to validate the existence of this song. I used to pick it apart whenever I listened to it, but at this point, I feel like I’m finally able to enjoy it.”

You enjoy it, Mariah; we'll be singing along, whether we like it or not. 

Claire Zillman
@clairezillman
claire.zillman@fortune.com

Today's Broadsheet was produced by Emma Hinchliffe. 

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