Mar 18, 2025

Marilyn Monroe said that before going out for the night, she would put on all her jewelry and then remove one piece. She knew less is more and too much is superfluous — a rule that applies to martech as well.

For marketers, this is the efficiency paradox. Jaimon Hancock explains that’s the point where more tools and tactics stop helping and start hurting. He also explains what you can do about it.

We’ve started the countdown: Only seven days until the MarTech Conference, our free, online confab about how to do better marketing. See the agenda here and get your free pass. 

Wondering why the online MarTech Conference beats most in-person events? Our Editorial Director explains. 

Constantine von Hoffman
Managing Editor

 

Email marketing

5 email marketing tech essentials for 2025 success

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From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.

B2C marketing

More consumers using genAI tools to research purchases: Adobe

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Engaged consumers are using generative AI to research purchases, but do they convert?

Marketing technology

How more tools and tactics hurt marketing performance

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Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.

Marketing artificial intelligence (AI)

5 ways marketers are using AI to increase efficiency

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By automating processes and seamlessly analyzing customer behavior, AI enables marketers to craft campaigns that resonate deeply with their audiences and removes the guesswork from decision-making.

Marketing artificial intelligence (AI)

How to get the AI training you need to succeed

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Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

Marketing artificial intelligence (AI)

The top 50 genAI use cases in marketing

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Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.

Best practices

Marketer’s first-party data playbook

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Reach more audiences with hyper-personalized content. Here are six first-party data best practices to elevate your marketing and drive business results.

Email marketing

3 high-impact email automations you need to drive revenue

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Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.

Free online event

[Next week] What if one idea could transform your marketing?

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Listen in on eye-opening discussions about GTM, ABM, influencer marketing, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading
Good reads and conversations to help good marketers get better.
 

MarTech research
Surveys and research reports to make you a more-informed marketer
 

What they're saying
  • “Advanced security and developments might seem restrictive to some, but they’re essential for building and maintaining trust with your customer base. You’ll need to fidget under the hood a bit to ensure your emails get delivered, but that’s a small price to pay to ensure you don’t get flushed out with all the spam and phishing emails.” – Alexander Melone in 5 email marketing tech essentials for 2025 success.
  • “Marketing processes accumulate over time: more data, reports, approvals, campaigns and steps. But how often do we step back and ask: Do we really need all this?” – Jaimon Hancock in How more tools and tactics hurt marketing performance.
 

From Search Engine Land

 

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