| Following is a warning and some sage advice from my mentor Mark Ford: The number one reason that most entrepreneurial businesses fail is not because of weak ideas or lack of market research or insufficient capital. It is because founders fail to move forward quickly enough after they have landed on their ideas. As someone that’s been involved in dozens of start-ups over the years, I feel very strongly about this claim. I wrote about it in Ready, Fire, Aim (one of Craig & Alex Hormozi's favorite books). This idea also applies to growing businesses from, say, $1 million to $10 million, from $10 million to $100 million, or from $100 million to $1 billion. The reason businesses often hit revenue ceilings is that they fail to move quickly enough on testing new product and marketing ideas. This is almost universally true. Great employees are always great at doing what they know works well. But they are skeptical of initiating new projects and/or protocols because they aren’t so sure they will work as well as the founder/CEO believes they will. They will raise questions and voice concerns about your new ideas. As they feel they should. Since these are capable and smart employees, many of their questions will be difficult to answer and many of their concerns will be well-founded. And because you as the founder/CEO respect their concerns and can’t easily answer their questions, the process of moving forward will slow down. That’s not always a bad thing. But smart founders/CEOs should treat it like it is. Because the alternative is the gradual asphyxiation of an idea that could work. *** Ok, Craig here again to summarize Mark’s thoughts… Really it comes down to one of my favorite phrases: Success Loves Speed!!! Delay Kills Dreams!! If you’re not moving fast enough… You need to get hardcore accountability to take the actions that will push your business forward. Reach out to a friend, a coach, or mentor who will help hold your feet to the fire… Tell them what you plan to accomplish… Then just take the first step. No. Matter. What. No matter how unprepared you feel… or how imperfect the timing is. Fortunes are made by taking imperfect action… While those who sit around thinking about it rarely get off the ground. So use this weekend to recharge… and PLAN… Figure out what 1-3 actions you can take next week… And let the sparks of new ideas fly in your business. By taking fast action… You may just ignite a fire of new sales and profits that was waiting for you all along. Success Loves Speed, Craig | 
