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 | Adfreak | April 24, 2017 | | Today's highs and lows of creativity |
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| The fine print just got more entertaining By Erik Oster BBDO has launched a new campaign for AT&T starring Mark Wahlberg, playing off the idea of an updated "terms and conditions" for viewers who want to watch TV everywhere. "Terms and Conditions" follows BBDO's "Everywhere" effort in January focusing on the accessibility of AT&T's DirecTV offering. Last month, AT&T announced the signing of an exclusive... Read more » |
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| Latest spots from Goodby Silverstein & Partners By David Gianatasio |
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| Promoted Content by Adobe | | |
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| There isn't even an alarm clock By Angela Natividad |
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| Ever heard of Marcia Zuckerberg? By Angela Natividad |
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| Droga5 spotlights photojournalists' search for the truth By Kristina Monllos The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,... Read more » |
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| Gaming the system from within By Angela Natividad In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not sexy or homemaking) way. It was hard. For every 20 ads with an impossibly contorted white woman, we found maybe one with a minority--never mind a woman looking empowered, or even doing... Read more » |
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| BBDO's Robin Fitzgerald picks her 3 favorite ads By Tim Nudd Among long-running advertising campaigns, few are as charming as Motel 6's radio work featuring Tom Bodett as the folksy voice who promises that the motel will "leave the light on for ya." The campaign--which BBDO's Robin Fitzgerald picks as one of her three favorites in our new "Best Ads Ever" video, above--has been running for... Read more » |
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| David unleashes 'Everybody Loves Boobs' By Tim Nudd One of 2016's surprise ad hits was agency David's "#ManBoobs4Boobs," a breast-cancer awareness campaign that cleverly got around social media's ban on female nipples by demonstrating a self-exam on a male model instead. The work, created for Argentina's Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last... Read more » |
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| And you thought Game of Thrones was bad By Angela Natividad The French love themselves some sex, or at least some quality nakedness, which manages to pop up in ads for everything from food delivery to selling tables. To demonstrate how raunchy Season 2 of Canal+ show Versailles will be, French agency BETC decided to roll the dice on that reputation. The case study below depicts... Read more » |
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| Brace yourself for Cherie and Renno's 'Meow' By Tim Nudd While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Depositphotos just wants to show you cat photos. And some fantastic ones, at that. And it's doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical duo... Read more » |
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