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click here | ON THE AGENDA: CMO Interview: Making sense of marketing in a crisis Marketing teams face constant budget scrutiny – and in a crisis, advertising purse strings are typically the first to get tightened. Susan Irving, CMO of Kruger, and Clinton Braganza, CMO of Scotiabank, share how they justified brand investment to their CFOs and where marketing dollars were most impactful during Covid-19, plus lessons learned on steering the ship in a storm and scenario planning for the future. |
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