| People are really digging our new format!
Julie K. wrote us:
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| Your post really spoke to me, I needed the reminder today! I'm a new customer of Faso (made the switch from Squarespace) and I've had a very positive experience so far.
Your customer service is very responsive and patient with all my newbie questions. I have found Dave's AMPs very informative. When I replied to his newsletter last week about not having enough "content" to post often on Instagram, he offered to set up a quick chat with me with some ideas.
I even sent out my first newsletter and I have to say, it was your posts that convinced me despite the "resistance" I feel inside.
I'm one of those artists that had some early successes but didn't know it at the time...The art world has changed so much! I am finding that I now need to do all the hard work that I had missed earlier in my career. It's an uphill journey but I like what you said about just keep going and pile up the "magic moments".
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| Yes, the art world has changed. We're in the post-gallery world and the 21st century has started in earnest. Marketing art is a lot of work, but we're here to help and, as you can see from Julie's experience, help we do.
If you're ready to get off those generic website builders like SquareSpace, Wix, and Weebly who don't provide art marketing help and who don't provide you with a site that has features that art buyers really want, then click the link below to try out the FASO Art Marketing Platform.
Click here to Try the FASO Art Marketing Platform.
Don't forget to send in your questions so they can be answered in an upcoming newsletter!
By the way, for my latest thoughts on art marketing, posted daily, please follow me on Twitter.
I sure hope you're enjoying FineArtViews. If you are and want to support us, we'd sure be appreciative if you'd forward this newsletter to a friend or colleague with an invitation to subscribe at this link: https://boldbrush.com/fav/?campaign=ref-intro
Enjoy, Clint Watson
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The way you market your art and yourself as an artist is vastly different than any product, software or service-based marketing that you see in the world today.
In a recent article, I mentioned the comparison between trying to sell your original artwork to collectors and trying to sell a pair of sneakers on Amazon.
The two are not the same.
Product marketing requires a very different approach than art marketing. At FASO, we've worked with thousands of artists to enhance their online presence and help them sell more of their art.
We know what works and what doesn't.
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| Unlike most product marketing that requires little to no connection to the people behind the brand, visual art typically calls for a deeper connection to the artist prior to purchasing.
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| Buying artwork is a personal experience. It's not like hopping on Amazon to buy a pair of sneakers. |
| Buyers are not purchasing art out of necessity, they're looking to fill a desire.
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| When searching for artwork, a buyer may identify with an artist's statement, experience, or the impact that a piece of artwork has made. Regardless of the initial draw, a bond is formed prior to purchasing.
You may not realize it but the way you market and brand yourself as an artist is very similar to the way rock stars market and brand themselves.
People fall in love with music because of the way that it makes them feel, the story behind the lyrics and because of their connection to the rock star who sings it.
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| You are the "rock star" in your story.
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| Much like a rock star, "fans" of your work want to follow you. They want insider access to you.
Many art marketing coaches recommend you "bribe" people to sign up for your newsletter by offering them something free. This is another mistake that we classify under the Marketing Guru Myth. It's a mistake because it works for marketing information, of the type "marketing gurus" sell, but it actually runs slightly counter to the right way to build an upscale art brand.
People don't need to be "bribed" with a lead magnet to want insider access. Getting direct access to you through an email list is enough. There are so many ways that you can personalize your emails to give each of your readers an unique experience.
Simply invite people to join your Insiders List for Stories of Inspiration and First Access to New Work. This makes people feel like they are part of an exclusive list and furthers their personal connection to you.
You don't need a popup (click here to read more about why they don't work in the art world). You don't need an "ethical" bribe. Adding a popup or lead magnet to try and entice people to join your list is just polluting your list.
You want people who are actually going to open your emails, read them, and engage. Someone who is joining your list for the freebie is not going to engage in the future.
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| Pop-ups and lead magnets may work for people selling information products but that's not what you're selling.
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| Could you imagine the Rolling Stones, Taylor Swift or Bruce Springsteen "bribing" people to join their fan clubs? Of course not!
That's because people are seeking them out much like they are searching for new artists and new artwork. (Just checked all their sites, none use a bribe, none use a popup).
The moral of the story is this: don't dilute your value with unnecessary marketing "tricks" when people really just want a way to connect with you.
Until next time, remember that Fortune Favors the Bold Brush. |
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