OCTOBER 8, 2021

Odd Market Puts Car Dealers in Driver’s Seat

In a new Kelley Blue Book consumer-behavior survey, 35% of in-market shoppers say they are willing to pay above MSRP – up to a 13% premium, or roughly $5,600 more on average.

Data Increasingly Important for Vehicle Maintenance

Better computing, Internet of Things (IoT), next-generation cellular connectivity and cloud computing will increase the dependence on data in the automobile industry. Data will become as crucial to vehicles as oil is today.

Personalized digital marketing for better experiences and better revenue.
In the battle for people’s attention, personalization is a must. Whether you’re selling in your showroom or on your website, personalization has the power to move metal and make money. With personalized websites, precision advertising, and more, Dealer.com helps you deliver relevant messages to the right audience.

Digital Retailing, Fixed Ops and ‘Last Mile’ Delivery

Car dealers have always used “runners,” but perhaps the accelerated growth in digital retailing and “door to door” vehicle service requires a more scalable program and process.

Aviator Soars to Top of Most-Watched Auto Ads List

The Aviator ad leapfrogged from No.3 take the lead for the week of Sept. 27 with an estimated national spend twice as high as its next closest competitor, and it tallied double the impressions.

Supply-Chain Crisis Worsens and U.S. Light-Vehicle Inventory Falls Again in September

For Wards Intelligence Subscribers
Based on the current outlooks for production and sales, inventory should break an 8-month downward slide and turn up in October. But that depends on how much, if at all, the flow of parts improves.

Advertisement

Advertisement

Advertisement