| Happy Monday! Today we have James Kinley, Principal Data Scientist at Cloudera, showcasing how marketers can build a custom, data-driven attribution model to measure the performance of their global campaigns. “All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The user has to decide upfront how they want the credit for sales events to be divided between the touchpoints,” says James. Also Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change no matter what 2020 brings us. She writes: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has conditioned us to sit through full-screen ads even in an on-demand, non-linear TV environment. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
