Executive dysfunction behind the scenes is making it harder to track spending.
| Executive dysfunction behind the scenes at brand advertisers is making it harder for them to track and direct retail media investments. Additional coverage: Pinterest is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume. Advertisers are ditching the bloated pageantry of requests for proposals in favor of something more understated: no press, no pomp, just quiet deals behind closed doors. The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership. In updated court filings from the Google antitrust trial, the Justice Department eased up on earlier AI and Android remedies, but breakup is still the goal, even after the change of administration. To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture. Read this week's Digiday+ Marketing Briefing. With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK saw an opportunity to relaunch the app. Other things to know about We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you'll be entered to win a $50 Amazon gift card. Instead of broad campaigns, savvy brands are focused on relevance and seamless omnichannel experiences to meet consumers at every touchpoint. Sponsored by Zeropark. When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns. Sponsored by Pathlabs. | | |
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howdy! howdy! howdy! howdy! howdy! | The Creator Economy | | Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing | | With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK (LiketoKnow.it) saw an opportunity to relaunch the app starting in late February with an emphasis on video content. The app will look and feel more like a social app with a watch video tab based on location and interests, a home feed of updates from creators, chat tab for messaging and a discover page for finding more related content. | | |
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