The conversation around search advertising has reached a fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance. Additional coverage: Other things to know about - Time is running out to attend the Digiday Publishing Summit Europe. Join us October 28-30 in Barcelona to connect with executives from Microsoft, Yahoo! News and more. Seven spots remain — secure your seat now.
- By strategically assessing their tech stacks, marketers are creating engaging consumer experiences with AI-powered targeting and first-party data strategies. Sponsored by GumGum.
- In this new State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing. Sponsored by PubMatic.
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| | | | | The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance. | | |
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howdy! | | | | | Topics at DMBS included the need for reintegration across many facets of the industry, guidance on how to better understand CMOs, and a serious discussion on the challenges for advertisers during election season. | | |
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| | | | | Join this webinar on October 22 at 1 p.m. ET to learn how hybrid teams are using Slack to break down silos, connect departments and increase sales — not just for internal communications. | | |
howdy! | | | | | WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. | | |
| | | | | When brands understand the appropriate level of control and interoperability, and the details of setting up a successful identity spine, they can overcome common roadblocks to deliver valuable solutions. | | |
howdy! | | | | | The IP address may not be long for this world, but log-in rates are more encouraging than initially hoped for. | | |
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| | | | | Data clean rooms are a critical step in the evolution of data privacy and collaboration, but their limitations are more apparent as the advertising industry matures. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys. | | |
howdy! | | | | | Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious. | | |
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